انگلیسی برای دانشجویان رشتۀ مدیریت بازرگانی
English for the Students of Business Administration
English for the Students of Business Administration, an EAP textbook for undergraduate university students of Business Administration, aims to develop the learners’ reading ability in academic contexts. To this end, it:
• includes a variety of up-to-date authentic texts from a wide range of text types and genres
• focuses on fostering reading skills and strategies helpful in disciplinary contexts
• has a broad range of meaningful and engaging tasks and activities
• organizes units around themes to make them reader-friendly
• involves in-depth vocabulary activities
• provides great opportunities for improving grammar in context
• uses translation as both a reading practice and a translation activity
Schematic Chart
Introduction
Unit 1: Fundamentals of Organization and Management
Unit 2: The Growth of E-Business
Unit 3: Human Resource Management (HRM)
Unit 4: Organizational Behavior (OB)
Unit 5: Strategic Management
Unit 6: Total Quality Management
Unit 7: Creative Marketing
Unit 8: Economic Development
Unit 9: Business Process Management
Unit 10: Supply Chain Management
Word List
References
کتاب حاضر برای دانشجویان رشته مدیریت بازرگانی در مقطع کارشناسی به عنوان منبع اصلی درس «زبان تخصصی (ESP)» به ارزش 2 واحد تدوین شده است. امید می‌رود علاوه بر جامعه دانشگاهی، سایر علاقه‌مندان نیز از آن بهره‌مند شوند.
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